The name Clear Water Outdoor is rooted in the Potowatomi name for Geneva Lake; "Kishwauketoe", which means "clear water." Our beginnings are rooted in the idea of connecting friends, family, oneself to the outdoors. As a locally-owned and operated business, we want to support you in your efforts to get active, have fun and be connected. Shop with us Online or, if you find yourself in SE Wisconsin, visit one of our great locations.
