As two women working in the beauty industry, we were frustrated by the lack of high quality natural deodorant options. Every product we tried was either hard to apply (literally, like a rock), made with irritating ingredients (no thanks, rash), or left us feeling like we forgot deodorant within a few hours. So we set out to create a deodorant made from simple, clean ingredients that work. We tapped into world-class science, research, and ingredient sourcing to develop a quality product with nothing to hide. We threw out ingredients traditionally used to make deodorants and hand-selected Each & Every one based on its EWG safety profile and ability to deliver odor protection.
