As soon as work became laptop-centric and office-agnostic, it was clear to us that the backpack needed to evolve. It needed to stand up and it needed to feel professional. Grounded in 10,000 hours of first hand user research, we`ve rebuilt the backpack from first principles to address the persistent pain points of modern work. A bit like our Pack, WATSON as a company is unique, inventive, and unafraid to challenge conventional wisdom.
